SAL Marketing Group

Bowers PaintingMarketing Audit and Landing Page

About 1,000 times a month, someone in Perth searches for a house painter. Here are three things on your site that could be costing you some of those jobs.

1
New page, built for house painting searches
~1,000
"House painters perth" searches a month
0
Reviews on your website
~2 a week
New painting jobs to quote, from $50 a day

How it works.

1Someone searches"house painters perth"
2Finds your pageBuilt for that exact search
3Fills in the formFour taps and their details
4Your phone rings. You quote the job.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 What we found on your site

Three things worth fixing first.

Each one is something you can check on your own site in under a minute.

Reviews on your site: 0. Google: 5.0 from 4 reviews.
1

No reviews anywhere on your website.

Google shows you at 5.0 from 4 reviews (29 Oct), but your site doesn't show a single review or star rating. The only badge is a link to a directory listing.

Source: Your homepage and contact page, 29 and 30 Oct 2026; your Google profile, 29 Oct 2026.

Screenshot from your website: No quote form on your homepage.See full screenshot
2

No quote form on your homepage.

The homepage has "Call Us Now!" and "Contact us" buttons. Anyone who'd rather type than ring has to find the contact page first.

Source: Your homepage on a phone-sized screen, 30 Oct 2026.

Tracking found: none.
3

No tracking on your site at all.

There's no Google Analytics, Meta pixel or Google Ads tag in your site's code. If you ran ads, nothing would count the calls they brought in.

Source: Checked in your homepage code, 30 Oct 2026.

2 What's already working

You've got a good base to build on.

What's working

30+ years
in business, with your number on every page.
  • "Family owned and operated" is said clearly up top.
  • A clear list of the jobs you take on, from fences and driveways to plaster repairs.
  • Your email is a tap-to-email link.

The gap

No reviews anywhere on your website.

~1,000
Perth searches a month for "house painters perth". A page built for that search, with your before-and-afters on it, is how you win more of them.
"house painters perth"
1,000
"painters near me"
480
"residential painters perth"
70

Perth searches a month, 12-month average.

Sources: your website, 29 and 30 Oct 2026; your Google profile and Google's ad library, 29 Oct 2026; Google Ads Keyword Planner, Perth WA, pulled 30 Oct 2026.

3 Your new landing page

One page for people who want their house painted.

~1,660 searches a month

That's how often Perth searches for a house painter, across the main searches people use. This page answers them.

Preview of the House Painting Perth landing pageA
For Perth homeowners getting a repaint

House Painting Perth

"house painters perth", "painters near me", "residential painters perth"

See your landing page

What the page does

  • Leads with your own proof, like "Over 30 years in business"
  • Puts a before-and-after right under the headline
  • Short tap-through form, and click-to-call on phones
Try the form

On the demo, the form comes to us. Live, it comes to you.

4 What Perth is searching for

Spring is when Perth books a painter.

1,300 searches last October

"House painters perth" peaks in October, then again in February and March. We're in the busy stretch right now.

"House painters perth" searches, by month

05001,0001,500Oct 25: 1,300 searchesOct1,300Nov 25: 720 searchesNov720Dec 25: 720 searchesDecJan 26: 1,000 searchesJanFeb 26: 1,300 searchesFebMar 26: 1,300 searchesMarApr 26: 880 searchesAprMay 26: 1,000 searchesMayJun 26: 880 searchesJunJul 26: 1,000 searchesJulAug 26: 1,000 searchesAugSep 26: 1,000 searchesSep
Show as a table
MonthSearches
Oct 251,300
Nov 25720
Dec 25720
Jan 261,000
Feb 261,300
Mar 261,300
Apr 26880
May 261,000
Jun 26880
Jul 261,000
Aug 261,000
Sep 261,000
Other searches, and what we'd leave out
  • Google counts "house painting perth", "painters perth" and "interior painting perth" in the same group as "house painters perth", so we count them once.
  • "Painters near me" adds about 480 a month from people in Perth.
  • We'd leave out cost searches like "house painting cost perth" (about 30 a month). Those people are mostly comparing prices.
  • We'd also leave out "roof painting perth" (about 140 a month). That's a different job.

Source: Google Ads Keyword Planner, Perth WA, 12-month averages, pulled 30 Oct 2026.

5 What it could bring in

About 2 new house painting jobs to quote every week.

On top of what already comes in.

Google forecasts about 9 enquiries a month at $50 a day, about $140 each.

Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 31 Oct 2026.

If 5 in 100 enquire
4.6
leads a month
$281 per lead
If 10 in 100 enquire
9.1
leads a month (our base case)
$140 per lead
If 20 in 100 enquire
18.2
leads a month
$70 per lead
The numbers behind the forecast

At $50 a day with bids capped at $30, Google expects about 91 clicks in 30 days and only spends about $1,281 of the $1,500, at about $14.05 a click. Doubling the budget to $100 a day adds nothing, because the ad only shows when someone in Perth searches.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$1,28191$14.054.69.118.2
$50 a day, bids capped at $20$85877$11.173.87.715.4
$30 a day, bids capped at $30$90078$11.463.97.915.7
$100 a day, bids capped at $30$1,28191$14.054.69.118.2

Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 31 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "cost" or "jobs"), which we'd add. Forecasts move week to week.

Know your numbers

What's an average repaint worth to you?

And out of every ten quotes you give, how many go ahead?

What it takes to pay for itself

Google costs about $2,600 a month, ads and management. Put your average repaint against that, and you'll know how many jobs a month cover it.

Use your own numbers here. The package below is extra.

Proof, a different trade

A Perth concreter we work with switched his Meta ads on and got 29 real enquiries in his first week, at $4.72 each.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

6 What it costs

Start with the page.

Step one

Your house painting landing page

One-off
$1,800 + GST
  • The page above, finished with your details and photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included)
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

7 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You confirm the details

Suburbs, services, a before-and-after.

We finish the page

Your details, photos and tracking.

Ads go live

We check searches every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Your site says "more than 30 years" in one spot and "over 40 years" in another. Pick one.
  • Your main background photo is from 2017 (the file is dated 2 Nov 2017). A recent job would freshen it up.

Source: Your homepage, 29 and 30 Oct 2026.